Covid Business Health Check


Never before has the ability of a company to assess and adapt to the new changing habits and demographics of customers been more important.
Critically, business owners need to ensure they have the foresight to identify deficiencies within their own companies. Directors need to avoid pitfalls and employ corrective actions before the problems distract the business from its main purpose.
New Health Check – What’s The Gap?
Rate Your Business Health. (Feel Free to save this and email it back to info@brookwood.co.uk)

We will look at the results and contact you to discuss possible plans.

Rate your business health
When thinking about the state of your business, please allocate a score of 1, 2 or 3 to the following Business Health Factors:
1=below your expectations or No,
2=meets your expectations or Yes,
3=exceeds your expectations or – Definite Yes Very Good

1. Covid Changes to Business Delivery Has your business developed new ways to deliver services or products successfully?
If not this is 1
1 2 3


2. Consistency of Business Systems and Processes Are your business systems and processes consistent to deliver good customer service and efficient outcomes?
1 2 3

3. Financial Performance Are your expectations regarding the financial performance of the business being met? Are you a solvent business (i.e. consistently meeting current financial commitments),ie meeting financial projections and budgets?
1 2 3

4. Billing, Invoicing and Debtors Are customers meeting your payment terms? If customers are delaying payments due to Covid this is 1
1 2 3

5. Plans, Budgets and Projections The most successful clients, and businesses have a clear focus on the future. They plan out where the business needs to be at least int the next 12 months (and beyond) and they have budgets and projections for how that will be achieved.
1 2 3

6. Know the Numbers Does the business actively monitor and manage the numbers? Does the business monitor critical Key Performance Indicators?
1 2 3

7. Cashflow Cash is King. Cashflow is critical to the business and allows it to operate day to day. Is the cashflow strong or weak? Is the cashflow in line with your current expectations?
1 2 3
8. New Cashflow Has your business developed NEW ways of increasing cashflow in light of Covid? Is it working?
1 2 3

9. Competitors Have you assessed your competitors offers and assessed possible ideas and strategies? Has it helped if you have done an assessment? If you haven’t this is 1
1 2 3

10. Client Servicing Are your clients expectations being met? Measure this by seeking feedback from clients and keep track of repeat business and customer retention. If you are not monitoring this is most likely a 1
1 2 3

11. Risk Management Have you actively assessed possible risks to company?
1. Legal – non supply or late supplies
2. Employment – following processes on furlough, redundancy
3. Market changes
4. Safety
1 2 3

12. Staff Culture Is the team open, interactive and able to voice ideas? Is there a reward system in place for positive solution focused individuals ?
1 2 3

13. Business Sustainability and Reward for Owner Are you maintain and growing the VALUE of the business? Are you getting a proper remuneration for your efforts? Do you get to have quality time off from the business?
1 2 3

14. The Gap Is your business giving you the income or time and quality of life you wanted when you went into business?
1 2 3

Total:……………………………..

“Business owners, rightly having a strong emotional connection to their business, often find it difficult to look objectively at the root causes of issues. It is important to remain dispassionate and logical when identifying warning signs and formulating a plan to take the business forward.” KPMG
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What your results mean:
30 plus:
If you scored 30 or more, chances are your business has a sound health for the years ahead. The basis of business decision making has resulted in a stable, adaptable company with clarity. You might want to consider strategic growth opportunities or other refinements to assist with your longer-term success.
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20 – 30:
If you scored between 20 and 30, normally you will be experiencing some business aches and pains, either internally with regards to delivery and performance. Or possibly cash flow or financial perspective.
Consider seeking the advice and assistance of an advisor to explore and recommend some remedies.
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Below 20
If you scored below 20, chances are it’s time for some significant ‘surgery’.
A performance review is really needed. But first the business owner needs to recognise the situation and must take action. Possibilities include: turnaround plan or restructure, possible sale or divestment, may need to be considered.
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Five months into the Covid dilemma has given companies a real insight into what is important, critical and necessary. This realisation has been an eye opener in the new context. The process has created new ways of thinking and has broken down old stereotypes of how to have a viable, responsive business, capable of delivering a quality service or product in an era where companies and clients are all willing to work and think differently.
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Email your completed form back or even just your score to:
info@brookwood.co.uk
We will look at the results and contact you to discuss possible plans.